With water making up around 70% of the earth's surface, you might not think that water shortage would be a problem affecting us anytime soon. However, a worrying report from the World resources Institute (WRI) released last year revealed that around one-quarter of the global population face living in conditions of extremely high water stress.

To build a water efficient society, we need to change the way we use and manage water. This is especially the case for businesses, as around 88% of the global water supply is used for commercial purposes. Companies looking to implement a sustainable water strategy should not underestimate the strength of getting their communications right, to ensure that their message reaches the necessary people in the right way. Engaging and informing stakeholders about the strategy and efforts on water management can strengthen the measures and enforce the saving potential.

Centralized water systems dominate in economically advanced nations. However, alternative models are now emerging that may save substantial amounts of money and help alleviate pressure on water supplies across the globe.

Most industrialized countries use a centralized water supply approach to control, treat and distribute water among their populations. This has proved an effective way of reaching the various regions in nations where a developed infrastructure is in place. However, there are problems with centralized supplies including leakages (which amount to 45 million cubic metres a day), bacteria that can develop when water stagnates, and uneven water quality across different areas.

Access to clean drinking water and a decent sewage disposal system are things that many of us take for granted, but the lack of decent sanitation in parts of the developing world is still having severe effects.

Upgrade and maintenance costs are expensive. For some countries, replacing archaic pipes could take decades. For others, it may never happen. To properly address the situation, we may need more innovative solutions. It could be time to revolutionize the way we think about how water is distributed and managed.

With factors such as population growth and climate change expected to exacerbate current problems with global water shortages over the coming decades, we may well see more developing countries exploring decentralized approaches to find ways of improving access to water among their populations.