Industry is a big user of water, accounting for between 15-20% of annual freshwater withdrawals. This includes water consumed to provide energy such as gas and electricity to homes and businesses.

Water is crucial in every stage of food and beverage production, from the initial farming to produce the raw goods to the processing, transportation and retail of the final product we see on the shelves.

Thinking of the future, one of the things that come to mind is the expected population growth in the coming years. Availability of water resources in particular, is one of the most serious crises with remarkable implications for many other related world challenges: Poverty, hunger, ecosystem degradation, desertification, climate change, and even world peace and security.