To build a water efficient society, we need to change the way we use and manage water. This is especially the case for businesses, as around 88% of the global water supply is used for commercial purposes. Companies looking to implement a sustainable water strategy should not underestimate the strength of getting their communications right, to ensure that their message reaches the necessary people in the right way. Engaging and informing stakeholders about the strategy and efforts on water management can strengthen the measures and enforce the saving potential.
The concept of the “green brand” was something associated with a handful of maverick companies not so long ago. But changing consumer attitudes, along with
For many years, sustainable water management was not a top priority for real estate companies. Sustainable construction was considered expensive and nothing more than a way to comply with the regulations. Today, however, sustainability has become a key aspect in the sector and an opportunity to create added value. Sustainable buildings are more profitable, and not only for the obvious reasons.