The concept of the “green brand” was something associated with a handful of maverick companies not so long ago. But changing consumer attitudes, along with
With several advantages, few negatives and low costs, it’s perhaps surprising that water efficiency hasn’t garnered the same attention as energy efficiency in the green building drive. But this presents an opportunity for forward-thinking planners and developers to gain an edge and take the lead where water-related technologies and solutions are concerned, rather than waiting for the policy-makers to catch up.
For many years, sustainable water management was not a top priority for real estate companies. Sustainable construction was considered expensive and nothing more than a way to comply with the regulations. Today, however, sustainability has become a key aspect in the sector and an opportunity to create added value. Sustainable buildings are more profitable, and not only for the obvious reasons.