Tag: Sustainable Marketing

March 13, 2019
Why brands should be promoting water sustainability

The concept of the “green brand” was something associated with a handful of maverick companies not so long ago. But changing consumer attitudes, along with a realisation of the scale of the environmental and social problems we face, is putting pressure on companies to focus on sustainability as well as profits. With commercial water use […]

June 13, 2018
Why managing water sustainably (and explicitly talking about it) drives profit in the real estate business

For many years, sustainable water management was not a top priority for real estate companies. Sustainable construction was considered expensive and nothing more than a way to comply with the regulations. Today, however, sustainability has become a key aspect in the sector and an opportunity to create added value. Sustainable buildings are more profitable, and not only for the obvious reasons.

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